Home News Sears Announces its Holiday Plan to Give Veterans Mortgage-Free Homes

Sears Announces its Holiday Plan to Give Veterans Mortgage-Free Homes

Published: October 23, 2017, 6:03 pm
sears veteran give back homes 2017

The Christmas season tends to bring out the best in everyone. People open their pocketbooks up a bit more for donations, Salvation Army volunteers give their time to stand outside stores to collect money, families splurge on one another, and for a couple months the world seems more cheery. It’s during this time that companies also pull out the stops to conduct fundraising campaigns, collect donations for the needy, and promote goodwill to others.

Sears is one retailer that participates in the holiday spirit of giving every year. One of their traditions is to contribute to veterans. This year they announced their holiday goal for giving, and it is quite remarkable. Sears will collaborate with Operation Homefront, a nonprofit supporting military families, to provide veterans and their families with new, mortgage-free homes. In addition, the pair will raise money to help veteran families meet crucial financial obligations.

Operation Homefront was established in 2002 as a national nonprofit organization. Its vision is to help veterans and military families. Their commitment to military families is noteworthy and they earned recognition by groups that provide oversight. By partnering with Sears in this endeavor to house veterans, they can reach out directly to consumers. Everyone is able to get in on the action just by doing their regular holiday shopping.

How the program to provide veterans with a mortgage-free house works

Sears and its consumers can help veteran families this year in three ways:

1) Beginning now until November 18, 2017, any time you shop at Sears, you can make a donation while checking out. Or, if you prefer, you can make the donation to Operation Homefront at sears.com/heroesathome.

2) Do you need an adorable tree ornament? Maybe you want to buy one for a friend. Sears produced two limited edition Christmas ornaments, especially for this campaign. One dollar will be donated for every tree ornament that sells. We think you’ll love these ornaments, too. Select the Christmas Moose Ornament or Christmas Bear Ornament. The moose is carrying a freshly cut Christmas tree while the bear holds a wreath.

3) Sears also gives military personnel, whether they are active, reserved, or retired, special discounts on select departments within the store.

Sears values the contributions of military men and women. Kelly Cook the chief marketing officer for Sears and Kmart had this to say about the joint effort,

“Our veterans have protected the freedoms that allow all of us to make the most of every day – to live life now. This amazing program with Operation Homefront will help military families in need and change lives for the better in big ways and small.”

Operation HomeFront is honored to have Sears as a partner in their important goal to help military families. Brig Gen (ret) John I. Pray, Jr., president & CEO of Operation Homefront stated,

“Operation Homefront is thrilled to be teamed with Sears for its Heroes at Home campaign this holiday season. Thanks to amazing partners like Sears, we have been able to provide nearly 600 military and veteran families with mortgage-free homes and fulfill over 35,000 requests for critical financial assistance.


The need is great and we look forward to working with all those who are interested in ensuring military families have the opportunity to thrive, not simply struggle to get by, in the communities they have worked so hard to protect.”

Since it’s inception, Operation HomeFront has been able to procure $22 million just for critical financial aid for military families. Some of the items covered with these donations include:

  • Rent
  • Car repairs
  • Home repairs
  • Groceries
  • Education

By working together this Christmas, everyone can give back to the heroes that gave so much for us. To help support a veteran this year, visit your local Sears store or visit sears.com/heroesathome.


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